Improving Market Access for Smallholder Farmers in Zambia
Category: Technology | Admin | 2021-10-13 09:56:36
Who are your customers? Or which customers do you dream of working with?
The advantage of creating a customer profile - even if you only do it in a quick and easy way - is that you ensure that you focus on the one you want to reach.
Because it does not start with a product, a service, or a blog post. It starts with the customer. Who is your dream customer? Maybe you already know this customer well?
If not, try imagining your dream customer. And feel free to be as specific as possible.
Who are your customers? Or which customers do you dream of working with?
The advantage of creating a customer profile - even if you only do it in a quick and easy way - is that you ensure that you focus on the one you want to reach.
Because it does not start with a product, a service, or a blog post. It starts with the customer. Who is your dream customer? Maybe you already know this customer well?
If not, try imagining your dream customer. And feel free to be as specific as possible.
Because it does not start with a product, a service, or a blog post. It starts with the customer. Who is your dream customer? Maybe you already know this customer well?
If not, try imagining your dream customer. And feel free to be as specific as possible.
Who are your customers? Or which customers do you dream of working with?
The advantage of creating a customer profile - even if you only do it in a quick and easy way - is that you ensure that you focus on the one you want to reach.
Because it does not start with a product, a service, or a blog post. It starts with the customer. Who is your dream customer? Maybe you already know this customer well?
If not, try imagining your dream customer. And feel free to be as specific as possible.
Simply explained, a brand is the sum of all the associations one has to a product, the company, or you as a person. Logos, colors, images, etc. help to communicate your brand, but they are not the brand. What the customer says when he/she describes your product, your company, or you, that is your brand. If the associations are uniform and clear, you have a strong brand. If the associations split in many different directions, you have a weaker brand. If the associations are negative, you should do an important reversal operation.
And remember, visual identity is more than just a name, a logo, and a beautiful color palette. It's also the way you communicate. Your visual identity is your visual voice - not what you convey with words, but what you convey with images, logos, illustrations, colors, etc. Your visual voice is like a fingerprint - a unique way of defining your brand.
After you’ve answered these questions, trust your brand designer or brand stylist. Look at their portfolio and look at the work they’ve already created — for clients and free work — and what others say about working with them. Ask for an intake consultation to see if you’re comfortable with your choice. If you get a bad feeling or already notice miscommunications, abort the mission and find someone else.
Who are your customers? Or which customers do you dream of working with?
The advantage of creating a customer profile - even if you only do it in a quick and easy way - is that you ensure that you focus on the one you want to reach.
Because it does not start with a product, a service, or a blog post. It starts with the customer. Who is your dream customer? Maybe you already know this customer well?
If not, try imagining your dream customer. And feel free to be as specific as possible.